Cookie Policy

COOKIE POLICY (EU & IRELAND ePRIVACY COMPLIANT)

Last updated: November 2025

1. Introduction

This Cookie Policy explains how Baby Body Fit (“we”, “us”, “our”) uses cookies and similar technologies on our websites.

By law, we must obtain your consent before placing any non-essential cookies (e.g., analytics, advertising).

2. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site function, enhance your user experience, and provide analytical insights.

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of the website.
They enable:

Security features
Account login
Session management
Basic site functionality

Legal basis: Legitimate interests / Necessary for service provision.
Consent is not required.

3.2 Analytics Cookies (Google Analytics 4)

Used to understand how visitors interact with our site.
Examples include:

_ga
_gid
_ga_XXXX

Collected data includes:

Device type
Browser information
Pages visited
Navigation behaviour

Legal basis: Consent.
These cookies are only activated after you accept them via the cookie banner.

3.3 Advertising Cookies (Google Ads / Facebook Pixel)

Used to deliver personalised ads and measure advertising effectiveness.

These cookies track browsing behaviour across websites.

Legal basis: Consent.
Disabled until accepted.

3.4 Baby Body Fit Functional Cookies

Used to:

Maintain your session
Save your login status
Store preferences
Ensure proper functionality of the online platform

Legal basis: Legitimate interests.

4. Third-Party Cookies

We use third-party services including:

Google Analytics

Google Ads

Ads Preferences: https://www.google.com/ads/preferences/

Facebook/Meta

These providers may process data outside the EEA using GDPR-approved safeguards.

5. Managing Cookies

You may manage or disable cookies through:

The cookie banner on our website
Your browser settings
Google opt-out tools

If you disable cookies, certain features of the website may not function correctly.

6. Consent Withdrawal

You may withdraw consent for non-essential cookies at any time using:

The cookie settings link on our website
Browser cookie clearing tools